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Automechanika Frankfurt

Vierol

Working together effectively with a globally successful family business, we create an inspiring design and booth concept for the visitor.

Katharina Burghardt, Project Manager

Brand

VIEROL AG is a globally successful specialist in the automotive sector. This family-owned company supplies more than 43,000 high-quality vehicle parts in 125 countries on all continents, with the vision of thereby ensuring mobility worldwide.

Objective

Atomechanika Frankfurt is the leading international trade fair for the automotive industry. The objective of VIEROL AG was to display the new electronic components in an open and appealing way in this environment and to present intelligent approaches to repairs as well as perfect alternatives to original manufacturer products.

Process

With 17 shows in 16 countries, Automechanika is the largest B2B trade fair brand in the world. EXCITE is once again tasked with designing the VIEROL brand image, this year continuing to consistently develop the successful concept presented last year. The coherent overall concept is captivating in its clear structure and bright colors, inviting visitors to become actively involved with the Vierol exhibits.

Production

VIEROL's exhibit was created over an area of 3,000 square feet in an efficient prefabricated construction, incorporating the corporate colors and a straightforward booth design. The highlight of this self-contained booth concept is that it not only has numerous supplier parts on display but also a Formula 1 car, which is there to attract the attention of visitors and lure them to a topic that is of interest to them.