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transport logistic Munich

MSC

For us, MSC was a new challenge that we faced with lots of curiosity and passion. Understanding the business and using that understanding to come up with a concept and design that fits – that’s exactly what works for us and our overall approach.

Marcel Neumann, Executive Consultant

Brand

MSC is a leading international supplier of global container shipping, which stands out for its global services in conjunction with local expertise. Additionally, MSC offers a worldwide network of road, rail and sea transportation resources. Founded in 1970, the privately owned company operates a network of over 480 offices in 155 countries.

Objective

The transport logisitc trade fair is the leading global trade fair for logistics, mobility, IT and supply chain management. MSC´s objective was to create a strong architectural gesture and deploy multimedia elements that reflected the brand´s image.

Process

MSC combines global services with local expertise, which EXCITE is drawing together with the trade fair slogan "End-to-End Transport Solutions" for the exhibit at transport logistic Munich. The new trade fair booth implements this message consistently through its overall spatial layout. For EXCITE, the priority was to develop values such as safety and innovation.

Production

Inspired by the shape of a ship´s bow, the booth is dominated by a dynamic banner. An inviting, high-quality booth measuring 1280 feet was created using spacious booth architecture and form language. The attractive interplay of banners and large graphical elements, as well as the large fabric wall in the background, creates an ambiance and represents a highlight of the booth.