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Fibo Cologne

Life Fitness

We are not limited to a single industry. What matters to us is the enthusiasm we want to create – in the fitness market that is an exciting challenge.

Jens Vollmer, EXCITE Project Manager

 

BRAND

Life Fitness is a fitness equipment provider with moving stories in the best sense of the word. The company began finding solutions over 40 years ago. Since then, it has continued to grow in one of the most important markets of recent decades.

OBJECTIVE

At fibo, the international specialist trade fair in Cologne, the newest trends, equipment and developments from the fitness world are presented each year. In a market that is growing, yet becoming ever more competitive, the company wants to present itself as innovative, with its products and the long-term experience with both private and corporate clients.

PROCESS

The Life Fitness presentation was a process that was characterized for us by its extremely short-term nature. In this kind of situation, close mutual agreements and clear contact points are the decisive factors for us. That is a setup that suits our personal way of working.

PRODUCTION

The Life Fitness stand at fibo needed to have an area with plenty of room to set up the equipment. It was also necessary to create a clear brand signal in a field with several smaller providers and to create a force to attract visitors into the space. We solved the problem in a manner that was not only eye-catching, but also attractive for the budget.