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HMI Hannover

Infosys

As specialists in booth construction and events, we often work with other marketing partners of our clients. That is how excellent results occur across disciplines.

Uwe Geßner, Head of Project Management

 

BRAND

Infosys was founded in 1981 in India and today, with nearly 200,000 employees, it is one of the largest and most important IT firms in the world. The company supports and advises clients across the world in issues relating to digitalization of business processes.

OBJECTIVE

Even a trade fair as traditional as the Hannover Messe Industrie has been significantly impacted by the overriding issues of digital transformation. Industry and digital solutions are increasingly fusing together. In this dynamic environment, Infosys is looking to position itself as a global partner.

PROCESS

The Infosys exhibit at HMI was the result of close collaboration with the customer and its communication agency, in which we condensed and merged brand elements and the stand design through a process of mutual dialog.

PRODUCTION

The presentation was characterized by a large surface with questions and answers, which directly bring the visitor in and invite them to stay. The stand design is self-assured and clearly laid out. Individual elements and efficient stand construction complement one another in this self-contained setting.