ITMA Barcelona


A brand's orientation and goals play a key role in our conceptualization. We focus on areas such as an inviting communication zone and a flexible booth concept.

Manfred Kamphus, Head of Sales


With over 40 years of experience, BMSvision is a world leader in Manufacturing Execution Systems (MES) for the discrete manufactring industry. The company's core business is the textiles and plastics industries.


BMS's aim was a new idea for a flexible booth concept in a small area of 580 square feet. The integration of exhibits and various multimedia devices was skilfully staged by a structured and clear concept designed by EXCITE.


EXCITE developed an excellent booth concept for its new customer BMS. Combining furniture and freestanding walls created a modern look for the booth. Skilled placement of the screens allowed BMS to present its new hardware and software solutions. The interaction between the communication zone and the presentation of the exhibits created an inviting atmosphere for the clients.


A modern booth design with clean lines was chosen as the solution, underlined by a discreet and recurring use of the company logo. The focus here was on the communication zones, which were emphasized by the freestanding walls, and various exhibits and screens.