The hotel market has been changing drastically in recent years. Digitalization and formats that target specific audiences are two important issues here. The space we created for our long-time client, AccorHotels Asia-Pacific, addresses these issues.
Accor Hotels is a hotel group with more than 4,300 hotels in 100 countries around the world. The group is pursuing a strategy of using some 25 brands to reach out to different target groups, from luxury to economy, in a focused manner.
The goal of AccorHotels Asia-Pacific was to create an inviting space to position its hotel brand at ITB. The space was to be inviting, high-quality and open.
ITB is the world’s leading trade fair for tourism. Presenting there is a defining step for a brand and is highly relevant. For AccorHotels Asia-Pacific, we provided a wide array of services from the first consultation to the final product over a period of four months.
We carry out a design refresh for Accor each year. The presentation is prepared on a 900-ft2 area using an efficient modular construction with high-grade materials. We used vertical gardens to create attention and accessibility and to highlight the focus on sustainability.